Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish. Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view. Alexa Traffic Ranks The global and country traffic ranks show how popular a site is relative to other sites. These metrics have a greater level of accuracy, no matter what the ranking. If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates. Estimates are more reliable the closer a site is to being ranked #1. The more traffic a site gets, the more data we have to calculate estimated metrics. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. Not all websites implement our on-site analytics and publish the results.
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March 2023
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